Irish fintechs need smart plan to crack New York

New York is centre of the fintech world

The chief executive of a top US software sales house has warned Irish fintech companies to follow their international peers and engage with a selling process, rather than making the move to New York themselves.

According to Dubliner Feargal O'Sullivan, when Irish startups with an original product want to break into the world's top fintech centre, founders typically feel they have to move over to New York and immerse themselves in the city.