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Panini America Plans to Auction 100 Unique Blockchain-Based Digital Trading Cards

Panini America plans to begin introducing blockchain-based digital trading cards for 100 athletes in early January. All 100 cards will be unique and will feature individual athletes.

Collectors will be able to bid for the cards in online auctions on Panini’s website, and 10 cards will be auctioned off each week. The cards will exist on an exclusive Panini platform where users can buy, sell, store and trade them. The use of blockchain will ensure their authenticity. All users who purchase one of the blockchain digital cards from Panini will also receive a physical one-of-one version of the card that will incorporate the player’s autograph and in some instances a piece of memorabilia as well. 

Panini will only accept U.S. dollars in exchange for its digital cards, and not digital currencies. The cards will feature stars from major sports, including MLB’s Honus Wagner, the NBA’s Zion Williamson, the NFL’s Peyton Manning, La Liga’s Gareth Bale and the NHL’s Kaapo Kakko. Panini is an officially licensed trading card manufacturer for the NFL, NFLPA, NBA, MLBPA, NCAA, FIFA and NASCAR. 

“There is not a more iconic trading card than the rare 1909-11 Honus Wagner T206 baseball card. To be able to produce the first ever Honus Wagner blockchain card, along with all of these other players utilizing blockchain technology and ensuring that these cards will now live forever in the digital realm is truly an honor,” said Mark Warsop, CEO of Panini America, in a press release.

Panini also has plans to release blockchain versions of cards to compliment its upcoming physical products for the NFL, the NBA and MLBPA. In August, Panini America’s VP of Marketing Jason Howarth explained to SportTechie that the company has built apps in which users can build lineups using their digital cards and play against each other in fantasy-like contests.

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