Cryptocurrencies
Reddit Launching a Cryptocurrency to Reward Users for Engagement
- Website is testing a coin that runs on the Ethereum blockchain
- Two subreddits will test Community Points for several months
Photographer: Rafael Henrique/SOPA Images/LightRocket via Getty Images
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Reddit Inc., the often controversial website and discussion platform that is a favorite of many cryptocurrency enthusiasts, is launching its own digital token.
Through the summer, users of two Reddit subgroups familiar with digital coins, including the 1 million-member r/CryptoCurrency, will be able to earn tokens for things like posting a comment. The currency can be used to buy exclusive badges, to use animated emojis and to reply to Reddit comments using gifs.