In the oversaturated world of social media influencers, standing out is no easy feat. It requires that undefinable ‘X factor’ to truly connect with audiences. Rohit Zinjurke surely has that unmissable charm that has made him an idol in a million eyes. He has captivated people with his infectious dance videos and hilarious reactions. But beyond entertaining on social media, the 23-year-old is also the founder of his fashion label, Ziro9.
His journey from digital creator to entrepreneur is one of determination, calculated risk-taking, and vision. A simple job in the textile industry left him unfulfilled until fate came knocking. It was when Rohit’s slo-mo dance video unexpectedly went viral on TikTok, raking in views. Soon, brands were paying him to create content as his online fame grew exponentially. Even today, he is admired for his entertaining reels. But his clothing venture has added to his stint.
Though the influencer was already making waves on the internet, he wanted to have a lasting identity, and that’s when he was bitten by the bug of launching a brand. In Rohit’s words, “I wanted to start my business long ago but didn’t have the team. I wanted to nurture an idea from zero to end, from thread to t-shirts.” Thus emerged Ziro9, named to signify creation from inception to completion.
Rohit meticulously built his team and handled operations. Besides his passion for being a businessman, the desire to give his fans a brand that resembles affordability is what motivated Rohit to start this venture. His brand is ascending the ladder in the fashion business sphere.
Sharing some valuable insights with rising entrepreneurs, Rohit says, “Business seems glamorous but entails effort. You have to be hands-on and keep fighting losses. When you start something, don’t think about its profit; always calculate the losses.” Rohit also points out the need to take guidance from others before venturing into anything new.
So far, his perseverance is paying off. In just one year, his brand has gained traction for its trendy streetwear aesthetics catering to young Indians. As Rohit admits, this is just the start: “My goal is to grow Ziro9 into a household name; maybe something my kids can run someday.” Rohit has a massive following of 26 million on Instagram and more than 3 million subscribers on YouTube. He has worked with brands like Amazon Mini TV, Stake, and Pepsi and has been featured in a couple of music videos. Indeed, his dynamism and strategic balancing of influence and entrepreneurship make him one to watch in the years ahead.
